We value and respect the personal data entrusted to us. We aim to be transparent and responsible in how we handle personal data in our care as guided by our five principles and the law. Mercury News respect and honour the privacy rights afforded to our consumers, customers and job applicants. We are committed to continuous improvement of our privacy and security practices. This privacy statement provides you with information about how we collect, use and share personal data at Mercury News, including when you use our websites, products, mobile applications or other sites (Collectively, the “Sites”), including its subsidiaries and affiliates, display this Privacy Statement.

Log files

This privacy statement applies to personal data collected or processed by Family of Mercury News. This Privacy Statement applies when we collect personal data from individuals through our websites, mobile applications, emails, veterinary hospitals and clinics, social media and other sites that display this Privacy Statement (“Sites”). Your personal data includes information or combination of information that can directly or indirectly identify you. As part of running our business we collect or process different categories of personal data. Below is a description of the types and processing of personal data we collect, where we collect it and why. We also describe whether we “sell” or “share” certain categories of personal information. For context, the term “sell” means exchanging personal information for monetary or non-monetary value. Mercury Newsdoes use vendors, such as analytics providers. Additionally, we “share” information as that term is generally defined to refer to targeted advertising.

Cookies

Mercury News contains links to other websites. Such sites are governed by their respective privacy policies, which are beyond our control. Once you leave our servers (you can check the URL in the location bar of your browser). The site you visit and the information you provided will be stored on that site. The site is governed by the privacy policy of the operator of the site. That policy may be different from our policy. If you cannot find the privacy policy of these websites through the site’s homepage or link.

When you visit our site, our web servers automatically collect limited information about your computer’s connection to the Internet, including cookies, your IP address. We may use cookies to help us tailor advertising to your interests. And to save your preferences or passwords so you don’t have to re-enter them each time you visit our site. Our advertisers may also place their own cookies on your browser.

Disclosure may be necessary to maintain better trust and confidence when requested by law, court or any government agency or authority for the purpose of identity verification, prosecution and conviction of crimes, including investigation of cyber incidents. We may also transfer personally identifiable information to one of our business units, if our company or any of the company’s units is sold to another company.

We may share information about your activities on social websites or on websites with our advertisers with third parties. So that they can understand our users and verify the value of advertising on our website. In such a situation, Mercury News may do so for the purpose of processing personal information of its officers and employees or the Group on its own behalf.

Security

When you use the websites of Mercury News, we try our best to present you as much authentic and factual information as possible. The information provided by you at your request and sensitive personal data found to be incorrect or incomplete will be corrected and published. Its publication will be possible only if this personal information or sensitive personal data or information is required under law or for legitimate business purposes.

We ask individual users to identify themselves. The information used is corrected or removed before requests are accepted. We may modify requests that are unduly repetitive or systematic. Those that require disproportionate technical effort. That would jeopardize the privacy of others, or would be extremely impractical or not necessary to achieve. Special vigilance is taken on that. We take appropriate security measures to eliminate unauthorized access to data. These include an internal review of our data collection, storage and processing practices and security measures. Not only this, it also includes protection against unauthorized access to the system that stores personal data. Including appropriate data encryption and physical security measures.

Update

This Privacy Policy is effective as of the Last Date specified at the top and will remain effective with respect to any future changes made to its provisions. Which will be effective immediately after being posted on this page. We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Any change in the policy will come into effect immediately as soon as the amendment is made. If we make any changes to this Privacy Policy.